9 Best Email Marketing Services for Shopify Stores

Written byAmanda Payne

Last updated 

3 months ago

by Hello tinyAlbert

Email marketing is an integral part of any successful Shopify store. As businesses strive to connect with their audience and drive online sales, choosing the right email marketing service is an important decision. In this guide, I want to explore the 11 best email marketing services in 2024 and help you make an informed decision to boost your marketing efforts. 

TL;DR

When you factor in all the important variables, I think you'll agree that tinyAlbert is the best option for merchants with small to medium businesses and a lean marketing team.

If you run a large operation (say $1 million+ in annual sales) and you have a small marketing team, then Klaviyo is your best option.

Introduction to Email Marketing Services

Email marketing is a powerful tool for Shopify store merchants to engage with their audience. Finding the right email marketing service can significantly impact your outreach and conversion rates.

Criteria for Selecting Email Marketing Services

Selecting an email marketing service requires careful consideration of various factors. From ease of use to pricing and automation capabilities, each aspect plays a crucial role in determining the effectiveness of your campaigns.

Top Priority: Deliverability

Before diving into the top email marketing services, it's essential to emphasize the significance of deliverability. Ensuring that your emails reach the intended recipients is the foundation of a successful email marketing strategy. We'll explore how to maintain high deliverability rates with your chosen service.

1. tinyAlbert

Klaviyo isn't just an email service; it's a precision marketing tool designed for seamless integration with Shopify. Elevate your campaigns with targeted strategies that resonate.

• Pros: strong customer support, easy to learn
• Cons: can't generate newsletters

2. Omnisend

Omnisend takes the hassle out of marketing for Shopify store owners with its automation prowess. From cart abandonment to personalized recommendations, it's your one-stop automation hub.

• Pros: good templates
• Cons: monthly costs increase sharply as the number of contacts grows, customers report support problems

3. ActiveCampaign

ActiveCampaign extends beyond traditional email marketing, offering Shopify owners advanced automation and seamless CRM integration. Nurture leads and build lasting customer relationships effortlessly.

• Pros: attractive templates, easy Shopify integration
• Cons: hard to design emails, no phone support, comparatively expensive for store merchants with small lists (e.g. $29/month for 1000 contacts or fewer).

4. Drip

Drip is your go-to tool for precision in personalization within Shopify marketing. Tailor messages based on customer behaviour to enhance engagement and drive conversions.

• Pros: easy to use and easy to learn
• Cons: hard to install, slow service, some problems reported with automations

5. Klaviyo

Klaviyo isn't just an email service; it's a precision marketing tool designed for seamless integration with Shopify. Elevate your campaigns with targeted strategies that resonate.

• Pros: powerful tools, good support
• Cons: steep learning curve, customers report poor customer support

6. Mailchimp

Sure Mailchimp is a big name in the email marketing space, but its Shopify app is no longer supported. That alone is reason enough to avoid this app.

• Pros: It's free for a list of 1000 contacts or less.
• Cons: Hidden costs, campaigns paused if list size goes over plan limit, problems with the way spammers are counted against your list total

7. Constant Contact

Constant Contact excels in simplicity without compromising impact. Shopify store owners appreciate its user-friendly interface and powerful features for seamless customer connections.

• Pros: easy list management, good support
• Cons: Seems expensive (small lists of zero contacts start at $12/month)

8. Brevo (Sendinblue)

Sendinblue is the go-to solution for Shopify startups with its smart features and budget-friendly plans. Achieve impactful marketing without straining your financial resources.

• Pros: easy to learn
• Cons: customer support problems reported, template hard to use

9. GetResponse

GetResponse is more than just an email service; it's your all-in-one marketing hub. Covering email, landing pages, webinars, and conversion tools, it streamlines your Shopify marketing efforts.

• Pros: none reported
• Cons: customer support and deliverability issues reported