Do you know which audience segments drive sales?

Know your audience

Segmentation is a powerful technique for e-commerce email marketing. It allows you to target specific groups of customers with personalized content. Here are some common email segments for e-commerce:

New Subscribers

Target individuals who have recently subscribed to your email list. Send them a welcome email series introducing your brand, products, and any special offers to encourage their first purchase. tinyAlbert has two Welcome automations: the standard message and a message that includes a 10% discount.

Engaged Subscribers

Segment customers who frequently open and interact with your emails. Send them exclusive offers, early access to sales, or loyalty rewards to maintain their interest and loyalty.

Abandoned Cart

Target customers who added items to their shopping cart but didn't complete the purchase. Send reminder emails with the abandoned products and possibly offer incentives like discounts or free shipping to encourage them to complete the purchase. 

• tinyAlbert has a well-designed abandoned cart automation that happens to look great on mobile devices. Learn more.

Repeat Customers

Segment customers who have made multiple purchases. Show appreciation by sending them personalized thank-you emails, exclusive offers, or loyalty program benefits.

VIP Customers

Identify and segment your top-spending customers. Offer them exclusive rewards, early access to new products, or VIP sales to strengthen their loyalty and keep them engaged.

Location-Based

Tailor emails based on customers' locations. Inform them about local events, store openings, or regional promotions relevant to their area.

Product Category Preferences

Segment customers based on their past purchases or browsing behaviour. Send targeted product recommendations and promotions related to their specific interests.

Inactive Subscribers

Target subscribers who haven't engaged with your emails in a while. Send re-engagement campaigns to entice them back with exclusive offers or exciting content.

Special Occasions

Send personalized emails for birthdays, anniversaries, or other milestones to make customers feel valued and appreciated.

Seasonal Shoppers

Segment customers based on their seasonal shopping patterns. Tailor offers and promotions based on specific seasonal events or holidays.

Post-Purchase Emails

Follow up with customers after their purchase. Sometimes, you just want to say thanks. Other times, you can send order confirmations, shipping updates, and request product reviews to build trust and encourage repeat business.

Win-Back Campaign

Target customers who haven't made a purchase in a long time. Send them enticing offers to win them back and reignite their interest in your products.

Last thought

These are just some examples of email segments for e-commerce. The more you can personalize and target your emails, the higher the chances of engaging customers and driving conversions. Using customer data and behaviour analysis, you can continuously refine your segments and optimize your email marketing strategy for better results.