What is a Hero Image?
What is a Hero Image?
A key part of the message puzzle
A different article shows you how to place your favourite hero image inside tinyAlbert campaign messages and automations. Use this uber-cool feature to add branding and personalisation to your messaging.
Maybe we should step back and ask, "What is a hero image anyway?"
What is a hero image?
On a basic level, hero images are hard-to-miss attention grabbers. But it's a bit more than that. These images fit into a broader design aesthetic that uses visual hierarchy to capture reader attention and motivate action.
- Grab the reader by the scruff with high-quality images.
- Pique interest with a crisp copy.
- Make it easy to engage with a clear CTA.
Are hero images important for email marketers?
Yes. On a scale of 1 to 10, I'd say eleven.
What kind of images?
The best images for any messaging really depend on individual goals. For instance, are you selling a brand or a pitching lifestyle?
When looking for the best hero images for your messages, it might be helpful to imagine that images come in four groups:
- Product images
- Contextual images
- Famous founders
- Non-contextual images
Food for thought.
Research suggests product images generate the best returns. In one report, 67% of surveyed consumers said good product images were more important than other content (e.g. ratings or long-form copy) when it comes to e-commerce buying decisions.
Hero image wrap
I hope you take advantage of the Hero Image feature and, at the very least, give it a test run. You might be pleasantly surprised by the results.
Let me know.