What is a Hero Image?

A key part of the message puzzle

A different article shows you how to place your favourite hero image inside tinyAlbert campaign messages and automations. Use this uber-cool feature to add branding and personalisation to your messaging.

Maybe we should step back and ask, "What is a hero image anyway?"

What is a hero image?

On a basic level, hero images are hard-to-miss attention grabbers. But it's a bit more than that. These images fit into a broader design aesthetic that uses visual hierarchy to capture reader attention and motivate action.

1. Grab the reader by the scruff with high-quality images.
2. Pique interest with a crisp copy. 
3. Make it easy to engage with a clear CTA.

Are hero images important for email marketers?

Yes. On a scale of 1 to 10, I'd say eleven. 

What kind of images?

The best images for any messaging really depend on individual goals. For instance, are you selling a brand or a pitching lifestyle? 

When looking for the best hero images for your messages, it might be helpful to imagine that images come in four groups:

• Product images
• Contextual images
• Famous founders
• Non-contextual images

Food for thought.

Research suggests product images generate the best returns. In one report, 67% of surveyed consumers said good product images were more important than other content (e.g. ratings or long-form copy) when it comes to e-commerce buying decisions. 

Hero image wrap 

I hope you take advantage of the Hero Image feature and, at the very least, give it a test run. You might be pleasantly surprised by the results. 

Let me know.